What good is a fine ad or brochure without having an intelligent plan with which to implement it?
With this in mind we have created the Strategic Road Map® Consultation Program. This very essential process allows AH&A to envision the complex steps of a marketing program, as well as to produce the correct mix of communication components (such as advertising, collateral sales materials, and public relations). It also means you get accountability. The same marketing firm that has helped you outline all the steps is also at your side, making sure the components are produced correctly, on-time and on-budget.
Doing a Product Launch?
Many clients ask us to plan and create all the marketing communications components from inception through implementation. And with our Strategic Road Map, we’ll show you how to get where you want to go.There’s never been a better or faster way to do a product launch.
THE STRATEGIC ROAD MAP®: YOUR STEP-BY-STEP PROCESS FOR MARKETING SUCCESS
STEP ONE:
DEFINE OBJECTIVES AND MESSAGES
First AH&A analyzes your current market conditions, then builds consensus on your objectives. We help determine your unique selling points, review competitive issues and finally create the compelling sales message for your market. Click the image below to enlarge it.
STEP TWO:
PLOT TIMELINE OF ACTIVITIES
What good is a marketing program that is a day late and a dollar short? With AH&A’s Strategic Road Map every component and activity is engineered to meet all time frames and budget requirements. Click the image below to enlarge it.
STEP THREE:
IMPLEMENT MARKETING COMPONENTS
After discussing budgets and timetables, AH&A identifies the broad range of marketing components that will most cost-effectively meet your goals. Click the image below to enlarge it.
